11 Essential Digital Marketing Tips
In today's digital age, businesses across various industries have established their online presence, intensifying the competition for consumer attention. Out of the 2.1 million ecommerce businesses in the US, only a select few will successfully attract a substantial customer base and boost online sales.
If you're an ecommerce merchant, you've likely realized the pivotal role digital marketing plays in the longevity and success of your online store. But what is digital marketing, and how can you harness its power? Let's dive in.
What Is Digital Marketing?
Before the digital revolution, businesses relied on billboards, TV ads, direct mail, and storefront displays for promotion. However, as commerce, consumers, and our attention shifted online, so did marketing. Digital marketing encompasses strategies that target audiences through online channels like social media, search engines, websites, SMS, and email.
Why You Need Digital Marketing?
While traditional marketing avenues remain relevant, digital marketing offers distinct advantages:
Types of Digital Marketing
To thrive in the digital realm, a comprehensive digital marketing strategy is essential. G2's research indicates that marketers utilizing three or more channels in their campaigns witness a 250% higher engagement and purchase rate than those using a single channel.
Your strategy might encompass inbound marketing tactics like social media, paid advertising, email marketing, influencer marketing, content marketing, SEO, Google Adwords, affiliate marketing, and conversion rate optimization. Notably, if you haven't incorporated text marketing, now's the time. G2 highlights that text marketing consistently outperforms email and paid ads, yet 61% of marketers haven't tapped into its potential.
11 Top Digital Marketing Tips
While Emotive champions SMS marketing as a cornerstone of a robust digital marketing strategy, we recognize the importance of a holistic approach. Here are our top digital marketing tips:
Understand Your Customer: Know your audience. Conduct market research, develop buyer personas, and map out the customer journey.
Utilize Modern Digital Tools: From chatbots to video, leverage tools that enhance user experience and streamline operations.
Put These Digital Marketing Tips to Work
Armed with these essential digital marketing tips, you're poised to elevate your online sales and business growth.
Kickstart your journey with a high-ROI SMS marketing strategy. Sign up today for a free demo.
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