Essential digitial marketing tips - Thankufuel
Digital Marketing
Sept 12, 2023
5 mins

11 Essential Digital Marketing Tips

In today's digital age, businesses across various industries have established their online presence, intensifying the competition for consumer attention. Out of the 2.1 million ecommerce businesses in the US, only a select few will successfully attract a substantial customer base and boost online sales.

If you're an ecommerce merchant, you've likely realized the pivotal role digital marketing plays in the longevity and success of your online store. But what is digital marketing, and how can you harness its power? Let's dive in.

What Is Digital Marketing?

Before the digital revolution, businesses relied on billboards, TV ads, direct mail, and storefront displays for promotion. However, as commerce, consumers, and our attention shifted online, so did marketing. Digital marketing encompasses strategies that target audiences through online channels like social media, search engines, websites, SMS, and email.

Why You Need Digital Marketing?

While traditional marketing avenues remain relevant, digital marketing offers distinct advantages:

  • Global reach
  • Enhanced personalization and targeting
  • Efficiency and automation for budget optimization
  • Increased brand visibility
  • Swift and frequent customer communication
  • Data-driven decision-making
  • Types of Digital Marketing

    To thrive in the digital realm, a comprehensive digital marketing strategy is essential. G2's research indicates that marketers utilizing three or more channels in their campaigns witness a 250% higher engagement and purchase rate than those using a single channel.

    Your strategy might encompass inbound marketing tactics like social media, paid advertising, email marketing, influencer marketing, content marketing, SEO, Google Adwords, affiliate marketing, and conversion rate optimization. Notably, if you haven't incorporated text marketing, now's the time. G2 highlights that text marketing consistently outperforms email and paid ads, yet 61% of marketers haven't tapped into its potential.

    11 Top Digital Marketing Tips

    While Emotive champions SMS marketing as a cornerstone of a robust digital marketing strategy, we recognize the importance of a holistic approach. Here are our top digital marketing tips:

    Understand Your Customer: Know your audience. Conduct market research, develop buyer personas, and map out the customer journey.

  • Create Compelling Content: Offer value through consistent, original, and platform-specific content.
  • Optimize Your Website: Ensure your site is user-friendly, SEO-optimized, and primed for conversions.
  • Build a Social Media Presence: Engage with your audience where they spend their time.
  • Create Mobile-friendly Content: Optimize for the majority of users accessing content via mobile devices.
  • Integrate Marketing Across Platforms: Maintain consistent branding and messaging across all channels.
  • Leverage Google My Business: Enhance local visibility and engage with customers.
  • Efficiently Use Email and SMS/Text Marketing: Harness the power of both for maximum reach and engagement.
  • Invest in Digital Advertising: Utilize PPC to target and retarget potential customers.
  • Personalize Content: Tailor your content to individual user preferences and behaviors.
  • Utilize Modern Digital Tools: From chatbots to video, leverage tools that enhance user experience and streamline operations.

    Put These Digital Marketing Tips to Work

    Armed with these essential digital marketing tips, you're poised to elevate your online sales and business growth.

    Kickstart your journey with a high-ROI SMS marketing strategy. Sign up today for a free demo.


  • G2 Crowd
  • Digital Commerce 360
  • Gartner
  • Demand Metric
  • Hubspot
  • Promote Your Business with ThankuFuel

    Elevate your digital marketing game with ThankuFuel. Our team of experts is dedicated to helping businesses like yours navigate the digital landscape, ensuring you stay ahead of the curve. Whether it's refining your strategy, optimizing campaigns, or exploring new avenues, ThankuFuel is your trusted partner in digital success. Reach out to us today and let's fuel your growth together!

    Written by
    Pallvi Gautam
    She is a digital marketing veteran with 9+ years of experience, thrives on interactive learning and staying updated on the latest strategies.

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